HVAC · Dallas–Fort Worth suburbs
47 booked installs from a $5k ad spend
The Challenge
Spending across Google Ads with no follow-up system, no tracking on which campaigns drove installs, and a sales team chasing cold leads two days later. Every dollar generic, every lead manually managed.
What we built
Layered Google Search with Local Services Ads, wired AI follow-up under 5 minutes to every form submission and call. Conversion tracking verified before launch. Two months later, paid acquisition replaced the entire summer marketing budget.
Industry CPL benchmark: $104–$149 (LocaliQ).