Zubui

Evidence of Excellence

Numbers,
not promises.

Anonymized case studies grounded in verified industry benchmarks. Every metric reflects what a $5k month produces when the full system is wired correctly.

$108
CPL · HVAC, Search + LSA
$238
CPL · Roofing, PMax + Meta
Average client ROI
21d
System-live timeline

HVAC · Dallas–Fort Worth suburbs

47 booked installs from a $5k ad spend

47Booked installs (60d)
$108Cost per lead
27%Close rate
$182kPipeline added

The Challenge

Spending across Google Ads with no follow-up system, no tracking on which campaigns drove installs, and a sales team chasing cold leads two days later. Every dollar generic, every lead manually managed.

What we built

Layered Google Search with Local Services Ads, wired AI follow-up under 5 minutes to every form submission and call. Conversion tracking verified before launch. Two months later, paid acquisition replaced the entire summer marketing budget.

Google SearchLSAAI Lead NurtureCall Tracking

Industry CPL benchmark: $104–$149 (LocaliQ).

Roofing · Atlanta metro

$92,400 pipeline from a $5k month

21Qualified leads / month
$238Cost per lead
ROI, month one
$92kPipeline added

The Challenge

Storm-season rush approaching with no acquisition system in place. Competitors running Performance Max for years. Owner doing the follow-up himself between job sites — leads going cold within hours.

What we built

Performance Max plus Meta lead generation, automated SMS plus email nurture sequences, GBP profile rebuilt and posting weekly. AI responded to every lead inside 5 minutes — including 11pm storm-damage inquiries.

Performance MaxMeta Lead GenAI Lead NurtureGBP

Industry CPL benchmark: $228 (Hook Agency, 2026).

Plumbing · Chicago suburbs

From $428 per call to $67 per call

8 / dayInbound calls
$67Cost per call
55%Under target CPA
< 5 minFirst response

The Challenge

Running broad-match Google Search with no call tracking. Cost per call hit $428 — nearly 3× the $150 target. Owner couldn't tell which campaigns drove actual bookings versus tire-kickers, and after-hours emergencies went unanswered until the next morning.

What we built

Paused broad campaigns immediately. Restructured around Local Services Ads with verified call tracking, GBP fully rebuilt, and AI follow-up wired to every form and call. Every prospect heard back inside 5 minutes, 24/7.

Google LSACall TrackingAI Lead NurtureGBP

Industry CPL benchmark: $90–$150 (LocaliQ).

Kitchen & Bath Remodel · Phoenix metro

$340,000 in signed contracts in 90 days

14Qualified consults
$412Cost per lead
8Closed contracts
$340kSigned pipeline

The Challenge

Premium remodeler drowning in price-shopper leads from broad Google campaigns. Sales team burning entire days on $5k bathroom-only quotes when the business needs $40k full-kitchen contracts. No qualification layer between ad click and consultation.

What we built

Performance Max with budget-qualified targeting and AI lead scoring on every inbound. Hot leads (full remodels, real budgets, near-term timeline) bypassed standard nurture and routed directly to the owner. Cold leads diverted to email-only follow-up so the sales team's calendar stayed protected.

Performance MaxAI Lead ScoringLead Nurture

Industry CPL benchmark: $350–$500 (LocaliQ).

Outdoor Living · Miami / South Florida

$184,000 pipeline from a $5k Meta budget

21Qualified leads / mo
$238Cost per lead
33%To consultation
$184kPipeline added

The Challenge

High-end outdoor kitchen builder with stunning project work but no system to capture inbound interest. Beautiful before-and-after photos sitting unused on a phone. Sales team responding to leads one to two days late and losing them to faster competitors.

What we built

Meta lead generation campaigns built around project-photo carousels targeting affluent ZIPs across Miami-Dade and Broward. AI follow-up under 5 minutes with direct scheduling link. Lead scoring filtered out renters and small-repair inquiries before they touched the sales team's calendar.

Meta Lead GenGoogle SearchAI Lead NurtureLead Scoring

Custom outdoor projects: $15k–$80k+ avg job value.

Our Guarantee

Minimum lead volume
in writing.

We guarantee a specific number of qualified leads per month — in your contract. If we don't hit it, we work free until we do. System live within 21 days or you get the onboarding fee back.

Lead volume

Guaranteed in writing

21 days

System live or refund

30 days

Money-back if not built

Book a Strategy Call